The Lollipop Theater Network is an organization that brings movies currently in theaters to kids who can't leave the hospital because of chronic or life-threatening illness. Their goal is to create a fun escape from the daily reality of the illnesses these children face and to offer them and their families a moment of normalcy.
On Monday, April 5th, they are having a Tweet-A-Thon where they ask anyone who would like to support them to include the hashtag #lollipoptheater in all of your tweets that day, whatever you're saying. The goal is to trend #lollipoptheater to raise awareness for what they're doing. It's that simple.
There is more one could do at kindmovement.com and information on that is in the dooblydoo of the video about the Tweet-A-Thon, which is here:
Lollipop Theater Network Tweet-A-Thon
I've been thinking about this. One of the obstacles Shawn Ahmed runs into doing his Uncultured Project is that the established organizations whose goal is to decrease worldsuck don't view the internet media as having an impact on "real life". Now obviously, they don't know about Chartjackers, or three years running of Project For Awesome, and all the other social media-based projects out there trying to make the world a little more awesome.
A successful Tweet-A-Thon to get trended may not make them change their minds overnight, but it will add to the momentum of getting this technology recognized as a meaningful and important arm of their work. Helping the Robot Skeleton Army with their Tweet-A-Thon indirectly helps Shawn with Uncultured Project and all the other awesome-increasing causes who gain their drive from community involvement over YouTube, Twitter, etc. Like John said in a video somewhere- There is no them, there are only facets of us.