I had some issues with myself and wanted to cut. Not in a last moment sort of way, but planning to cut. I was trying to pick the most strategic place to cut myself if I wanted to hide it. I stumbled across the website.
Many years ago I was driving with my mother, who is impossibly -- just impossible. Anyway, someone "cut her off" (read: merged into the lane in front of her) and he had a "love is the movement" sticker on his window. She made a snide remark about how hypocritical he was, how dare he have a love-positive message on his car and cut someone off in traffic (mt words, not hers) as if having a goal of spreading love and acceptance means you can't have a bad day and do something rude.
I went home and looked it up because I liked the phrase and wanted to know what it meant. That was probably about 2005. I've heard not-so-great things about the organization itself but I've seen so many people be inspired by it and I think that's enough.